Country targeting is enough for most tests, but some experiences vary by state or even city — taxes, store locators, delivery zones and local promotions. That's where granular targeting earns its keep.
When granularity matters
Reach for state- or city-level targeting when the experience changes within a country.
- State-level tax and pricing rules
- City store locators and delivery zones
- Local promotions and inventory
Using it effectively
City and state targeting depend on pool coverage, so confirm availability for your markets and keep location stable through a test.
- Check pool coverage for target regions
- Hold one location per test run
- Repeat across the locations you serve