Local search — the map pack, nearby listings and 'near me' results — only shows up for users physically in the area. Auditing local SEO therefore requires city-level vantage points, not just a country-level proxy.
What makes local results different
Local results blend proximity, relevance and prominence, and they change block by block.
- Map packs ranked by proximity
- City- and neighborhood-level variation
- Listing accuracy across directories
Auditing local SEO
Use city-level targeting to see exactly what searchers in a given location see, and repeat across the cities you serve.
- Check map packs from each target city
- Verify NAP consistency in listings
- Track local rankings per location