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Retail Automation

Sticky Sessions Explained

4 min read

A sticky session pins a single IP address to your connection for a set period instead of rotating on every request. For anything that spans multiple steps — login, cart, payment, confirmation — that consistency is the difference between a smooth run and a wall of CAPTCHAs.

Why sites care about IP consistency

Web applications tie session state to the visitor. When the IP suddenly changes mid-flow, the site sees a different 'person' completing a logged-in action, which looks suspicious and triggers re-authentication or blocks.

  • Keeps cookies and session tokens aligned with one IP
  • Avoids mid-flow logouts and re-verification
  • Reduces CAPTCHA and fraud-check friction

When to use sticky vs rotating

Use sticky sessions for multi-step, stateful flows. Use per-request rotation for stateless, high-volume tasks like scraping listings where each request is independent.

  • Sticky: checkout, login, account actions
  • Rotating: scraping, monitoring, discovery
  • Tune session duration to match the flow length

Put this into practice

Pick a plan in minutes, or talk to our team about your use case and volume.